Where your personal palette finds strategic expression.
Colours.A personalMatter.
Specialists in harmony
Huedentity creates innovative branding and styling packages through personalised colour strategies. Moving beyond colour classification to celebrate individuality and offer a strategic use of personal colours.
The colour identity project
Case studies
Starting with that roughly 16K unique hues that make up a person’s natural palette
Huedentity is redefining the way to approach colour selection.
Celebrating individuality and natural diversity through personalized colour harmonies.
Latest colour stories
There are endless things to discover about colours. Take a look at our blog for gems that will make your day.
What is skin color?
Basic green
6 interesting color perception biases
Is skin-tone matching a valid base for personal colour analysis?
The science behind colours ‘losing warmth’ on cloudy days