Where your personal palette finds strategic expression.
Colours.A personalMatter.
Specialists in harmony
Huedentity creates innovative branding and styling packages through personalised colour strategies. Moving beyond colour classification to celebrate individuality and offer a strategic use of personal colours.
The colour identity project
Case studies
Starting with that roughly 16K unique hues that make up a person’s natural palette
Huedentity is redefining the way to approach colour selection.
Celebrating individuality and natural diversity through personalized colour harmonies.
Latest colour stories
There are endless things to discover about colours. Take a look at our blog for gems that will make your day.
The role and evolution of colour analysis in image consulting: a comprehensive historical perspective
8 biases that greatly affect how people perceive your personal brand or products
What is skin colour?
Basic green
6 interesting colour perception biases