PersonalBranding
TheArchitect
Crafting a genuine and compelling visual identity that reflects the client's architectural expertise, style, and values.
The
client
Introduction
The client specializes in residential building and has been establishing their name as an architect within the industry. Initially gaining traction through referrals within family circles, the client’s reputation gradually expanded, leading to a broader clientele base.
To further their professional representation, the client opted for the Personal Branding Extended Package. This package includes on demand print and digital brand assets.
- Step 1. Client vision
- We start by sending a comprehensive questionnaire that delves into the client’s perception of beauty and their specific business goals that they aim to achieve through branding. This step is crucial in gaining a deeper understanding of the client’s perspective and expectations, and helps us tailor the branding approach to resonate with the client’s ideal self-representation. To perform color analysis, we also contact the client to obtain a few selfies from them that were made in well-lit but not overexposed natural light. Upon receiving the details one of our senior color harmony specialist will dive into the analysis and will contact the client with the first results.
- Step 2. Color analysis
- The client’s natural coloring is assessed thoroughly during a color analysis to determine the most resonant colors for them. Our skin-tone matching method utilizes the Human Centered Color System®, an innovative method that adheres to scientific definitions of color dimensions, rather than relying on personal perception based on warmth-cold distinction. Instead of seasonal clustering, it employs a highly personalized color palette creation method. As a result, an exclusive palette is created that explains the color matches in the context of the client. The client receives the result both in a practical format and through graphic art to honour their individuality.
- Step 3. Palette formation
- A harmonious color palette is selected from the broad palette that is found to be aligned with the client’s natural tones. In order to achieve visual clarity, 2-3 principal colors are selected that can bridge the client’s color palette and the industry’s color trends. By using swatches, they are expanded into a cohesive palette and applied throughout the upcoming brand elements. To guarantee alignment, we present the proposed principal colors to the client before moving forward, as it’s crucial to verify emotional compatibility.
- Step 4. Brand essentials
- The foundational elements of the brand are carefully crafted in this stage to ensure that it represents the client’s identity cohesively. We develop a distinct visual language that includes a brand pattern, font style, and abstract graphic design elements that embody the brand’s essence and will be used for asset creation. These assets, as included in the essential package are font logos, a social media set, digital wallpapers, and a print-ready business card.
- Step 5. Brand extension
- Any additional brand material can be created based on the foundational brand elements defined in the essential package. Brand identity can be extended to printed stationary, including folders, envelopes, and letterhead and other on demand office materials. It can also be expanded on digital channels to further enhance the online presence, including additional social media account set, digital campaign banners, and website materials. We use transparent and flat pricing for every additional brand material. Ordering can be done either through the website or the contact channel we use to communicate with the client during the review process.
The Brand
Book
I had the chance to work with the team recently. They took the time to understand my goals and how I wanted to present myself to new clients. I have received numerous compliments on my branding and I feel confident in promoting myself with the professional look I have received.
– Hans Hartwin, Residential Architect