The
client
Introduction
The client had a successful career in the corporate world, starting out as an HR manager and progressing into the role of Head of culture. Her responsibility changed to attending global events, representing the company, and welcoming new partners. Self-presentation became a significant factor in her life.
With an innovative color selection approach developed, we were able to simplify the process of composing a grounded look quickly and accurately for any event, which was the most important aspect of her.
Color Book
The
Approach
Practicality first
Taking into account the powerful emotional impact of colors, the changing nature of trends, and the inaccuracy of our visual memory, the Color Book was created to offer a very practical way to communicate essential color matching information. It also frees the client from trying to memorize shades or needing an additional color pairing tool.
- Step 1. Skin tone analysis
- The client’s natural coloring is assessed via personal color analysis. Our skin-tone matching method utilizes the Human Centered Color System®, an innovative method that adheres to scientific definitions of color dimensions, rather than relying on personal perception based on warmth-cold distinction.
- Step 3. Color palette
- Instead of seasonal clustering, the Human Centered Color System® employs a highly personalized color palette creation method. The exclusive palette is created to explains the color matches in the context of the client. The practical, fluid chart display enables the client to understand the dynamics between their natural and matching colors, eliminating the need to remember shades.
- Step 4. Color pairing
- Employing the client’s own color palette, a number of foundational color pairing rules for clothing are introduced. Examples of a casual, dramatic, and elegant look demonstrate how to pair colors from the client’s own palette to achieve a polished look. These replicable pairing rules help to confidently apply the personalized color palette in various social settings and events.
- Step 5. Aligning with trends
- To help clients confidently navigate the visual noise and social pressure of the fashion world, we compare the annual color trends to their personal palette. Providing personalized recommendations on how the trend colors can be adjusted to better suit the personal palette. This allows to embrace the latest trends while still feeling confident and true to oneself.
The package is fantastic, exactly what I was looking for. It helped me get a grip on colors and find new and exciting color combinations within my palette. Everything now seems to be easy to match. I am very thankful for the advisor’s professionalism. It made the experience fun and exciting.
– Lana Whitmann, Corporate representative